This Month's Featured Project


Woody's RV World, Red Deer AB




  • Since opening the doors of their Red Deer location in 1986, and subsequently two additional locations in Edmonton and Calgary, Woody's RV World has developed a reputation in the Recreational Vehicle Market for high quality RVs and exceptional customer service. We were quite excited about the opportnity to work with Woody's RV to help them with the rebranding of their Red Deer location building and pylon signage.

    With a daily traffic count in excess of 52,000 vehicles per day which pass by on the Queen Elizabeth Highway ( Alberta Transportation figures published 02/12/09 ) the highway pylon signage was the main focus of the project; although we did provide building signage and a custom contoured woodpecker pylon sign. The primary focus for the pylon signage was to create new custom high impact mastheads which utilized the existing concrete bases and steel structure.

    As with the majority of our projects, attention to concept and design is a crucial element to the success of our projects. Through various conceptual designs and working drawings we were able to create a balance between aesthetics and function while keeping budget in mind. The new signage provided a few challenges but also created some unique opportunities to use the latest technologies along with some old school techniques.

    Hand formed contoured cabinets with hand painted letters and accents illuminated by con red neon brought some retro elements to the sign where as the routed out push through cabinets and LED illuminated channelume letters brought this sign in to the new age. This unique approach created a multi dimensional sign which brought the Woody's RV brand to life. The scale and visual presence of the fnal produt has created an iconic landmark which will no doubt stand the test of time.

    The next time you are in Red Deer be sure to stop by to see the completed signage. If you are in the market for a new RV be sure to make one of Woody's RV Worlds three locations your first stop or visit their website at Woodysrv.com!